Just how different are Generation X and Millennials from each other?
Community Marking and Insights of San Francisco, has released the results for their 9th Annual LGBT Community Survey. The survey was completed by over 20,000 respondents and spanned 96 countries. The results released focus on the US data, and include responses from over 3,200 lesbian and bisexual women as well as over 1,000 transgender and gender non-binary individuals and over 12,700 gay and bisexual men.
The survey consisted of five sections, identity, LGBT families, purchase preferences, media consumption, and social and political concerns. The identity section focused on gender identity, sexual orientation, and favorablity of LGBT terms. This first section shows that “LGBT” remains the strongest and most popular term when describing the community among men and women.
The second section of the survey highlighted that there is more of an equal division of lesbian and bisexual women when it comes to communities across the board. These include the big city/urban, medium sized city, small city/town, suburbs, and rural areas. This section also displays that 22% of Millennial women that identify as lesbian or bisexual define themselves as in a relationship. This is a much larger percentage compared to the 9% of Millennial gay and bisexual men that define themselves as in a relationship. While these statistics are much different from women to men, this section also asked respondents how satisfied they were with their current same-sex partner relationship. Over 90%, of the respondents stated they were satisfied within their primary relationships.
The survey asked respondents to describe their partner using three words that best matched the qualities they viewed their loved one possessing. It was found that same-sex couples use the exact same words, with the exception that more men like to describe their partner as ‘handsome’ and women prefer to use ‘beautiful’. The top three descriptive words used were ‘loving’ (32% of women; 34% of men), ‘caring’ (18% of women; 22% of men), and ‘funny/fun’ (18% of women; 19% of men).
When it comes to the topic of children, it was found that both Millennial women (55%) and men (51%) desire to have children more so than their Generation X and Baby Boomer counterparts. When asked about methods of conceiving and adopting children, it was found that 67% of lesbian and bisexual women would use donor sperm while only 31% of prospective future parents would choose an agency adoption.
When looking at products and brands, the survey found that the top three brands that LGBT individuals purchase based on pro-LGBT policies are Apple Computer, Starbucks, and Target. The survey also asked about Negative Brand Recognition and saw Chick-fil-A, once again, has the most negative corporate reputation with a 74% of respondents saying they boycotted the company based on their anti-LGBT policies.
CMI’s survey outlines the diversity of the LGBT community and offers a look at how each demographic differs and agrees on certain topics. To see the full results, click here.