LGBT2020 - Launch of World's Largest-ever LGBT Market Research Study

A new LGBT study has launched and when completed will represent the largest ever global research initiative


The 'Out Now Global LGBT2020 Study' is launching this week globally and by the end of this month will be sampling LGBT people living in almost 30 countries around the world.

The study is entering its fourth year since being launched by Out Now in 2010.

CEO of Out Now, Ian Johnson, said that the UK is very important to the research. 

"Out Now started this research back in 2010 and since then the LGBT2020 study has grown to now include up to thirty countries during 2014," Johnson says. "LGBT people are increasingly visible in so many places around the world and at Out Now we work with many different kinds of organisations to make sure that the situations faced by LGBT people are better understood and addressed by these organisations. LGBT2020 looks at issues ranging from harassment and discrimination at work to how people spend their leisure time. The findings are confidential and powerful. For the first time ever there is a global benchmark that helps guide business, government and non-government organisations to better understand some of the specific issues faced by LGBT people. Out Now works a lot into the UK so it is really powerful to learn what are they key issues affecting being LGBT in the UK now."

In 2014 the LGBT study is scheduled to reach into more countries than ever before including Australia, Brazil, Canada, Colombia, France, Germany, Hong Kong, India, Ireland, Israel, Italy, Japan, Netherlands, Singapore, Slovakia, South Africa, Spain, Switzerland, Taiwan, Turkey, United Kingdom and the USA.

Since commencing in 2010, the LGBT2020 project has received almost 100,000 responses from LGBT people living in more than 20 countries around the world. 

Information provided is confidential and is used to guide government departments, non-government organisations and companies in decision-making by taking into account issues faced by LGBT people. 

Areas tested are broad and include: consumer and spending habits, parenting, relationships, discrimination, workplace harassment - and much more, using an identical survey questionnaire in each country. So far the study has already been translated into twelve different languages.

Johnson said LGBT2020 is the only study of its kind in the world. 

"We sometimes see other research claiming to reach 'more than 100 countries' but that is usually research originating from the US, using American English and which happens to collect respondents filling in the US study from countries other than the US," Johnson says. "LGBT2020 is the only global study to ask LGBT people living in so many countries to answer surveys in their own language adapted to include local conditions."

Johnson said workplace diversity is a likely hot topic in the UK context: "We are especially interested to learn more from UK LGBT people about current conditions being LGBT in their own workplace. More and more companies talk about diversity so we want to understand what impacts are out there right now."

Out Now is presenting a special workshop on the needs of LGBT tourists at the London World Travel Market next month where the importance of the LGBT honeymoon market will be considered.

The Out Now Global LGBT2020 study is underway now. Your taking part is confidential and helps by adding your voice to that of tens of thousands of other people around the world. It takes around 15 - 20 minutes to complete and you can fill in the survey anonymously or include your details if you want to enter to win a prize draw. Participate today by visiting and you can be part of the world's largest ever LGBT research project.



The world’s premier LGBT consulting organisation is Out Now. Established in 1992 in Australia, Out Now has grown to reach more than 20 countries worldwide. Its work covers strategy, communications and training as well as managing the world’s largest and most extensive LGBT market research program LGBT2020 . Many of the world’s leading organisations including IBM, Volvo, Toyota, Citibank, Barclays Bank, Time Inc Magazines, Doubleday Books, Hilton Hotels and German National Tourist Office rely upon Out Now Global. The agency also provides the world's best LGBT business networking program Out Now Business Class. More information is at and the LGBT2020 survey can be found at

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