New PSA Raises Awareness Of Transgender Suicide

A San Francisco ad agency creates #WeAreClouds to address the issue.


Published:

#WeAreClouds Odysseus Arms

At a time when assigned gender is a hot topic at the networks and beyond, San Francisco ad agency Odysseus Arms was entrusted to create all the video advertising for Caitlyn Jenner's initial Keeping Up With the Kardashians special "About Bruce. The agency went on to produce the network ads for Caitlyn's transgender identity series "I AM CAIT", which also won Caitlyn’s approval. The latter series is currently airing on E!

With Caitlyn’s blessing and using network footage, Odysseus Arms created a PSA titled #WeAreClouds, launched on YouTube in December 2015. The three minute video features Caitlyn Jenner and several children experimenting with assigned gender. This  PSA is intended to address the tragic problem of transgender suicide.

Watch the video below

Edit ModuleEdit Module
Edit ModuleShow Tags

Related Articles

Pride After Hours

The New York Public Library rolled out the rainbow carpet for LGBTQ locals and visitors to experience a pre-Pride evening of history and culture.

Jennifer Knapp: Love Comes Back Around

The Nashville singer-songwriter’s latest album is out now.

Wentworth Season 5 Premiere Recap

Wentworth is back, and if you thought the show couldn’t go on after the writers killed off Bea Smith, then prepare yourself to be wrong.

Orphan Black S05E02 Recap: Clutch of Greed

Rachel’s grip tightens as Kira rebels against her mother, and it’s the end for a clone sister.

Add your comment:
Edit Module

Follow Us

    

 

Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags

Pride Poll

Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags