New PSA Raises Awareness Of Transgender Suicide
A San Francisco ad agency creates #WeAreClouds to address the issue.
#WeAreClouds Odysseus Arms
At a time when assigned gender is a hot topic at the networks and beyond, San Francisco ad agency Odysseus Arms was entrusted to create all the video advertising for Caitlyn Jenner's initial Keeping Up With the Kardashians special "About Bruce”. The agency went on to produce the network ads for Caitlyn's transgender identity series "I AM CAIT", which also won Caitlyn’s approval. The latter series is currently airing on E!
With Caitlyn’s blessing and using network footage, Odysseus Arms created a PSA titled #WeAreClouds, launched on YouTube in December 2015. The three minute video features Caitlyn Jenner and several children experimenting with assigned gender. This PSA is intended to address the tragic problem of transgender suicide.
Watch the video below