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Get Into the Spirit

Go purple in the name of LGBT youth.


While the LGBT community continues to take significant steps towards equality, the LGBT youth continue to suffer with bullying in their schools, neighborhoods and in some cases even their own families. In order to raise awareness for bullying against young people, particularly LGBT youth, GLAAD has launched the nationwide countdown for Spirit Day, which is the largest anti-bullying campaign for LGBT youth in the world.


This year Spirit Day will take place on October 16th, which encourages people all over the world to wear purple or “go purple” online to show their support for all LGBT youth, as well as to take a united stand against bullying. “As we continue to make historic gains for equality in this country, LGBT youth are still facing startlingly disproportionate rates of bullying at school,” said GLAAD President & CEO Sarah Kate Ellis. “By wearing purple for Spirit Day on October 16, we can send a powerful message to young people everywhere that it’s okay to be who you are. Bullying simply won’t be tolerated.”

Spirit Day originated in 2010 as a response to the young people who had taken their own lives due to being bullied. There will be millions wearing purple in an ongoing effort to raise awareness and show support for the LGBT youth, including several corporations, celebrities, media outlets, faith institutions and many more. Spirit Day is made possible by the generous support of its national partners PepsiCo and Wells Fargo, as well as official partner Comcast-NBCUniversal, and supporting partner American Eagle Outfitters. Our communities are stronger when all students can learn without fear of being bullied at school, and wearing purple on Spirit Day is just one of the ways we can all help raise awareness and build visibility for this important issue,” said John Lake, LGBT Segment Leader for Wells Fargo & Company.


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