Posted Friday, March 27, 2009, 03:29PM
Curve launched its first digital edition to coincide with the new April issue featuring pop singer Katy Perry, on stands now. Perry, who has been a point of contention in the lesbian community for her infamous hit song “I Kissed a Girl,” defends her music in Curve’s cover story, saying, “It was never like a girls-gone-wild anthem. It was definitely about my curiosity about the schoolgirl crush I had.” Perry, as Curve reports, has also found support in the lesbian community from top acts like comic Suzanne Westenhoefer and Exes & Ohs star Jill Bennett, and was a top draw for the lesbian event Dinah Shore. But is she a lesbian icon? Read and decide!
The digital edition launch, currently reaching 30,000 readers, complements the newly redesigned website, curvemag.com.
“These new digital components show how Curve, an independent, resilient brand, is able to stay relevant, despite the recent nationwide downturn in print media,” says founder and publisher, Frances Stevens. But don't fret, Curve will continue its print edition.
Subscribers to Curve’s new digital edition will be able to view the entire magazine online for the first time in the magazine’s 19-year history. Aimed at the on-the-go road warriors, younger and environmentally conscious readers, the digital edition allows the reader to flip through the pages, use keyword searches, bookmark their favorite stories and forward them to friends. Rich media files allow readers to watch videos, hear songs and see TV clips featuring the women and celebrities Curve covers.
Curve encourages its readers to reduce their carbon footprint and purchase a one-year subscription to the digital edition for only $24.95, a 65 percent savings over newsstand prices. Current hardcopy subscribers can add the digital edition for just $5 more.
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