November 20, 2009

Print Mechanicals

2009 Print Deadlines, Volume 19, Issues 1-10*
Issue Name Release Space Materials Edition
Jan/Feb Jan 6 Nov 8 Nov 15 Romance
Mar Feb 17 Dec 15 Jan 2 Travel / Auto
April Mar 20 Jan 19 Jan 30 Weddings / Family
May Apr 24 Feb 16 Feb 27 Curve's Anniversary
June May 29 March 16 Apr 3 Gay Pride
July / Aug July 3 April 20 May 19 Double Summer Music / Green
Sept Aug 14 June 8 June 19 Travel / Style
Oct Sept 19 June 29 July 17 Curve's Most Powerful WOmen
Nov Oct 20 Aug 17 Aug 28 Nightlife / Entertainment
Dec Nov 24 Sept 21 Oct 2 Holiday Gift Guide

*All dates subject to change

Digital Advertising Specifications

Curve Magazine requires digital files be submitted for all print advertising. Our specifications are as follows: 

1. Files should be Macintosh format on Macintosh-formatted CD-ROM. 

2. Materials submitted in non-digital form (i.e. film, velox, etc.) will be charged a copydot scanning fee of $250.

3. Please name your files with the advertiser�s name followed by the Curve volume and issue number (example: �Bridgestone_v18_1.eps�). Media will not be returned unless a pre-paid shipping envelope is included.

4. Include a progressive color proof (Kodak, etc.) of the ad along with a contact name, e-mail address and phone number.

5. Full page ads must be assembled in Acrobat pdf format. Ads smaller than full page must be assembled in Macintosh Photoshop 6.0 (tif,jpg, or eps format) or Illustrator 8. 

6. Please send ads at 100% scale.

7. All fonts must be sent, including both the screen and the print (postscript) versions.

8. Do not use any True Type fonts, unless they have been converted to vectorial images (�convert to path� in Aldus Freehand, and �create outlines� in Adobe Illustrator).

9. All images must be included with the main Quark document on the disk.

10. Images must be high-resolution, 300 dpi preferred (at least 266 dpi). Curve is output at 150 lpi. For art images, scan at the highest resolution possible. 

11. Shadows should not be darker than 90% black, and highlights must have a minimum of 5% black.


Color Print Ads

Images must be converted to CMYK. No RGB images!

All color images must be saved in eps format only.

Please build colors using the Pantone Process Color Separation Booklet.

We require a progressive proof of all color advertisements.


Black and White Print Ads

Photoshop images must be converted to grayscale. No RGB images!

All black-and-white images must be saved in tiff format.

We require a laser or lino proof at 100% scale of all black-and-white advertisements.

 

Print Sizing IMPORTANT: All sizes will be changing as of the
March 2009 Issue.
Full Page Non-Bleed 7 3/8" x 9 7/8"
2/3 Page 4 15/16" x 9 7/8" Tall
1/2 Page 7 3/8" x 4 7/8" Tall
1/3 Page 2 3/8" x 9 7/8" Tall
1/6 Page 2 3/8" x 4 7/8" Tall

 

Magazine Trim Size: 8 3/8" Wide x 10 7/8" Tall

Magazine Bleed Size: 8 7/8" x 11 3/8". Allow 1/4" Extra on All Sides for Bleed. (10% Extra Charge).

Spread Trim Size: 16 3/4" Wide x 10 7/8" Tall

Spread Bleed Size: 17" Wide x 11 1/4" Tall

Spread: Live Area: 15 3/4" Wide x 9 7/8" Tall 

Note: Allow 1/2" to 1" for gutter



Policies

All advertising is subject to the approval of the Publisher. Advertiser assumes complete liability for all contents of advertising appearing in Curve Magazine and grants the Publisher complete immunity from all claims arising from the advertisement, regardless of who mechanically produces the advertisement or artwork. All advertising must be paid in full with the submission of digital artwork. With multiple insertion agreements, a deposit of one-half of the total agreement is due with the submission of digital artwork.



Shipping Instructions

Please package all advertising material with cardboard and label �Do Not Bend.� Ship artwork via traceable method, such as Federal Express or United Parcel Service, to:

Advertising Department

Curve Magazine

1550 Bryant Street, Suite 510 

San Francisco, CA 94103 

(415) 863-6538



More Information

If you have any questions, please do not hesitate to call Curve's Production Department between 9:00 a.m. and 5:00 p.m. Pacific Time, Monday through Friday